R
Rohan
Director & Lead Engineer
Rohan holds a Bachelor of Mechanical Engineering and is a Member of Engineers Australia. He has spent his career in the crane and lifting industry — working across industrial, mining and commercial applications throughout Australia.
Before founding Sorian, Rohan worked as a Sales and Applications Engineer at a major crane manufacturer, managing projects from specification through to commissioning. He built strong working relationships with crane manufacturers across Asia and Europe, and a deep practical understanding of AS 1418 design requirements, duty-class selection, and what separates a fit-for-purpose specification from a bad one.
Because he's an engineer, Rohan has also built the internal software and tooling Sorian runs on — parametric sizing models, structured load schedules, and automated quote and documentation packs. The result: faster quotes, fewer hand-offs between vendors and customer, and a consistent documentation trail from first enquiry through to commissioning.
His philosophy is straightforward: find out what the customer actually needs, specify the right solution, and make sure it's installed correctly. The customer doesn't get sold a bigger crane than they need to inflate a margin, and they don't get a cheaper crane that won't last the duty cycle. The recommendation is whatever the application calls for. No upselling. No shortcuts.
J
Jerome
Co-founder & Operations Lead
Jerome brings a background in enterprise project delivery and operations management. He has led large-scale programs for major organisations across the testing, aviation and telecommunications industries — including national-scale rollouts in New Zealand — in environments where safety-critical processes, regulatory rigour and on-time delivery aren't optional.
That discipline shows up in how Sorian runs day-to-day. A crane project is effectively several streams running in parallel — site assessment, manufacturer scheduling, installation logistics, compliance documentation, after-handover support — and the customer experience depends on every one of them landing on time. Jerome owns the operational side of that: clear status, predictable communication, no surprises.
The engineering quality Sorian is built on is matched by an equally rigorous operational standard. From initial quote through to post-installation documentation, every project is run with the kind of process discipline you'd expect from an enterprise program — sized down to fit a fast-moving crane business.
